The truth about launching my Podcast (and facing all my fears)

I nearly didn’t launch this podcast.

I sat in my car outside the recording studio… sick, overwhelmed, questioning everything.
“What if no one listens? What if I sound ridiculous? What if I’m not good enough to do this?”

Which is wild; because I’ve literally survived shootings as a police officer (Yep, I was a Police Officer in my 20's), led high-performing sales teams, launched chart-topping podcasts for clients, and built multiple six-figure businesses.

And yet, here I was… spiralling over a microphone.

The truth about starting something new?

Even when you have the evidence, the doubt still creeps in.
Even when you know the steps, your nervous system might still panic.
Even when you coach others through this, you still need support.

I voice-noted my mindset coach on the way to the studio; shaky, unscripted, raw.
She reminded me of what I already knew... that fear doesn’t mean stop.
It means stretch.

So, I recorded. With my notes half-prepped, no fancy script, and a nervous laugh I didn’t bother editing out.

Because this show isn’t about perfection.
It’s about impact; real, grounded, sustainable performance; and this starts from the inside out.

What you can expect from this podcast

I’m building this for the mindset coaches, the service providers, the solo business owners who want to grow without burning out or selling out. If that’s you, here’s what we’ll cover:

1. Mindset (a lot of it)

Because honestly?
Most of the time, your strategy isn't broken; your belief is.

In my time leading high-performance sales teams, I learned quickly:
Every missed result could be traced back to mindset.
Emotions > Thoughts > Behaviour > Results.

We’ll go deep into real-time mindset shifts, emotional regulation, nervous system work, and how to lead yourself (and your clients) through messy growth.

2. Simple Business & Marketing

I'm rebuilding my own business from the ground up; and I’m sharing everything.
Real-time lead gen. Offer creation. Sales systems. Marketing rhythms.

I’ll give you frameworks you can use immediately, from building your 90-day content plan to selling in the DMs without sounding like a bro-marketer.

It’s practical. Rinse-and-repeat. And designed for coaches who want to earn six figures without working 60-hour weeks.

3. Guests Who Actually Matter

This isn’t about vanity interviews or industry fluff.
I’m bringing in people who’ve actually made a difference in my life, business, and inner world.

Think:

• Former clients who’ve gone from stuck to soaring

• Experts in psychology, sales, strategy, and leadership

• Dream guests I’m calling in who embody performance from within

These are conversations you’ll feel in your body; not just your head.

And if you’re wondering… why now?

Because I realised I’ve spent too long behind the scenes.
Building others’ brands. Helping others launch.

And now it’s my turn. To be seen. To use my voice. To show my son what’s possible.
To lead, even when I’m scared.

So here we are. Episode one. Unpolished and unapologetic.

Because performance starts within; not with a polished script or perfect plan.

Ready to listen?

Listen to Episode 1: I was shitting myself
(or search “Performance Starts Within” on your favourite podcast app)

If you’ve ever felt the fear of being seen…
If you’ve ever started over, doubted yourself, or talked yourself out of an idea…

This podcast is for you.

We’re doing business differently here; grounded, honest, and from within.

Catch you in the next episode.

Tash x